How to Avoid Mistakes and Create a Successful SEO Strategy
It’s no secret that SEO is a booming industry. Companies are willing to spend millions of dollars in order to rank higher on the SERP, and it pays off – they get more traffic and generate more revenue! But with so many people trying their hand at SEO, mistakes happen. You might be making one of these common errors without even knowing it. Crimson agency has some tips for you!
Relying too much on keywords. Keywords are not the be all and end all of SEO, so don’t obsess over them. You can’t just stuff keywords into your content and expect it to rank high. The key is a balance of keyword usage, quality writing, and backlinks, though keywords are still important!
Not focusing on mobile-friendliness. Google made the announcement that in July 2018 they will only index websites that have been designed with mobile usability in mind for their search engine. This means if you don’t optimize your site for all devices then you won’t be able to compete anymore because more than 50% of web traffic comes from smartphones now!
Forgetting about social media marketing. Social media has become one of the most powerful ways to get your business out there – but many companies neglect this area altogether or forget to post regularly
On the pther hand, you should avoid using social media as a replacement for strategy. Social media is great to supplement your marketing campaign, but it should never replace an in depth SEO plan because not everyone searches online before making purchases from your company! Make sure you have both bases covered!
Google likes visual content just as much as words when ranking pages – make sure you include images with relevant captions where applicable! Not only will they make your site more visually pleasing for viewers, but they also help break up text heavy pages which can lead to higher rankings for shorter texts.